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🚨 Note: We will optimize search terms only for Ad Groups that include broad, phrase, or expanded product matches, even if the feature is turned ON for campaigns with exact match.
Introduction
Introduction
In the fast-paced world of Amazon advertising, it’s essential to ensure that your ad budget is spent on the search terms that actually drive results. Wasted Spend Optimization is a feature designed to automatically identify and deactivate search terms that aren’t converting into sales or have a low conversion rate. By eliminating these underperforming terms, you can concentrate your efforts and budget on the keywords that truly boost your sales and profitability.
How Wasted Spend Optimization Works
Wasted Spend Optimization works by continuously monitoring your ad campaigns to find search terms that are draining your budget without delivering the desired results. Once identified, these ineffective search terms are automatically added to your list of negatives, preventing further ad spend on them.
Benefits of Wasted Spend Optimization
Improve Conversion Rates: By focusing only on search terms that lead to sales, you can increase your overall conversion rate.
Boost Profits: Eliminating wasted spend means more of your budget goes toward effective keywords, which helps increase your profitability.
Enhance Organic Growth: Concentrating on high-performing keywords leads to better rankings in Amazon’s organic search results, driving even more traffic and sales over time.
Why It Matters
This feature ensures that your advertising campaigns are as efficient as possible. By automatically removing search terms that don’t perform, you can achieve better results without the hassle of manually managing every detail. It’s about making your ad spend work harder for you, leading to stronger performance and better returns.
Article last updated September 2024. If you find this information to be out of date, please contact [email protected].