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Introduction
In the world of Amazon advertising, not every search term is relevant to your product. Some keywords might seem related but actually bring in traffic that doesn’t convert into sales. The Irrelevant Words feature is designed to automatically filter out these non-converting keywords, ensuring that your ad spend is focused on the terms that truly matter.
How Irrelevant Words Works?
Irrelevant Words Optimization identifies words within search terms that do not align with your product listings. When such words are detected, they are automatically added as negative keywords to your ad group, preventing your ads from appearing for these irrelevant searches.
🚨 Note: This feature focuses on keywords set to Phrase or Broad match types, ensuring that your ads are not shown for search terms that include words irrelevant to your product.
Leveraging the Whitelist Feature
However, there may be cases where you believe a keyword is relevant or you want to give it another chance. This is where the Whitelist feature comes into play. By adding a keyword to your Whitelist, you ensure that it won't be automatically negated by the Irrelevant Words Optimization feature, allowing your ads to continue targeting that term.
Use the Whitelist if:
You are confident that a keyword is relevant to your product, even if the system might not recognize it as such.
You want to experiment with certain keywords to see if they can drive conversions over time.
For more details on how the White List feature works, learn more here.
Why This Matters
By removing irrelevant keywords and using the Whitelist strategically, you can:
Improve Ad Relevance: Ensure your ads are shown only to customers who are more likely to convert.
Increase Conversion Rates: Focus on search terms that drive actual sales, rather than wasting budget on irrelevant clicks.
Maximize ROI: Direct your ad spend toward the keywords that bring the best return, making your campaigns more profitable.
Article last updated September 2024. If you find this information to be out of date, please contact [email protected].