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Introduction
When connecting your Amazon Seller account to ThinkAd, you are required to establish connections through two distinct channels:
AAA (Amazon Advertising API):
This connection provides access to your advertising data, allowing ThinkAd to optimize campaigns by launching, managing, and adjusting strategies to maximize performance.SP-API (Seller Partner API):
This connection provides access to your product data, such as new ASINs and inventory levels, ensuring your campaigns are in sync with your current product offerings.
Requirements
The following requirements are crucial to initiate a successful connection of your Amazon Seller Account to ThinkAd.:
1️⃣ Active Advertising Campaigns
To connect your account successfully, you must have active advertising campaigns.
If you don’t have any active campaigns, create one in Amazon to activate advertising. Allow up to 24 hours for the data to sync with ThinkAd.
2️⃣ Admin Permissions
The Amazon login used to connect the Amazon Advertising API (AAA) must have Admin Permissions in the Campaign Manager.
If you do not have Admin Permissions, the account owner will need to grant you "View and Edit" permissions by following the provided instructions.
🚨 Note: If you are an agency user connecting your client’s Seller account to ThinkAd, the primary account owner must grant your Amazon user account all the necessary permissions. This ensures that you are authorized to grant ThinkAd access to the SP-API.
Click here for instructions. The user account that connects the AAA must also have advertising permissions in Seller Central to connect the SP-API.
Once you have met the requirements, here are two ways to get started: 👇
Connect a Seller Account for New Customers
Visit thinkad.ai/pricing and choose your billing preference (annual or monthly) and click the "Try 30 Days Free Trial" button.
2. Fill in your email and payment details to activate your free trial.
🚨Note: Payment information is required but you won't be charged during the trial period
3. Check your email address.
You should receive an email with instructions on how to log in.
🚨Note: If you haven't received the user invitation email, please try to check your Spam folder or go through the Forgot Password flow.
4. Once you've logged in, select your region, and then you will be prompted to connect your Amazon account.
5. Click on "Connect" to link your Amazon Advertising data. You will be redirected to Amazon's login page. Once you've successfully logged in, you’ll be redirected back to ThinkAd.
🚨Note: If you are an agency user connecting your client’s Seller account to ThinkAd, the primary account owner must grant your Amazon user account all the necessary permissions. This ensures that you are authorized to grant ThinkAd access to the SP-API.
Click here for instructions. The user account that connects the AAA in the previous step must also have advertising permissions in Seller Central to connect the SP-API.
6. Click on "Connect" again to link your Product Data. Then, select the merchant and the marketplace to complete the connection.
7. Check the box on the bottom and click Confirm to give ThinkAd access to SP API.
8. Once you authorize access, you will be redirected back to the ThinkAd app, where you’ll see that the Selling Partner has been successfully connected.
9. Finally, all you need to do now is wait for the process to complete.🚀
🚨Note: The syncing process will take up to 48 hours. If the connection is not complete after 48 hours, please reach out to us via chat support.
Connect a Seller Account for Existing Customers
1. Log in to the ThinkAd app. Click on Settings, then select Accounts, and finally click on Connect account.
2. Click on "Connect account" to link your Amazon Advertising data. You will be redirected to Amazon's login page. Once you've successfully logged in, you’ll be redirected back to ThinkAd.
🚨Note: If you are an agency user connecting your client’s Seller account to ThinkAd, the primary account owner must grant your Amazon user account all the necessary permissions. This ensures that you are authorized to grant ThinkAd access to the SP-API.
Click here for instructions. The user account that connects the AAA in the previous step must also have advertising permissions in Seller Central to connect the SP-API.
3. Click on "Connect" again to link your Product Data. Then, select the merchant and the marketplace to complete the connection.
4. Check the box on the bottom and click Confirm to give ThinkAd access to SP API.
5. Once you authorize access, you will be redirected back to the ThinkAd app, where you’ll see that the Selling Partner has been successfully connected.
6. Finally, all you need to do now is wait for the process to complete.🚀
🚨Note: The syncing process will take up to 48 hours. If the connection is not complete after 48 hours, please reach out to us via chat support.
If you're having trouble connecting your account or get any error messages during any of these steps, please contact us.
Article last updated October 2025. If you find this information to be out of date, please contact [email protected].