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Introduction
The article below outlines the steps required to connect your Amazon Account based on your profile (Agency or Private Owner). It also provides guidance on troubleshooting any error messages that may arise during the connection process.
Account Connection Procedure
Entity Connecting an Account
Which profile are you using to connect your Amazon Account?
Agency Requirements
Requirements to Successfully Connect Your Amazon Seller Account to ThinkAd
1️⃣ Active Advertising Campaign
To successfully connect your account, you must have active advertising campaigns.
If you don’t have any active campaigns, create one in Amazon and allow up to 24 hours for the data to sync with ThinkAd.
2️⃣ Admin Permissions
The Amazon login used to connect the Amazon Advertising API (AAA) must have Admin Permissions in the Campaign Manager.
If you don’t have the required permissions, the account owner must grant you "View and Edit" permissions by following these instructions.
🚨 Note: The user account connecting the AAA must also have advertising permissions on Seller Central to connect the SP-API. If you already have "View and Edit" permissions enabled but are still experiencing issues, ask the account owner to remove all users and re-add them to trigger a refresh. Occasionally, Amazon’s API may fail to recognize a valid user.
Once these requirements are met, proceed to the next step below. 👇
Which profile are you using to connect your Amazon Account?
Private Owner Requirements
Requirements to Successfully Connect Your Amazon Seller Account to ThinkAd
1️⃣ Active Advertising Campaign
To successfully connect your account, you must have active advertising campaigns.
If you don’t have any active campaigns, create one in Amazon and allow up to 24 hours for the data to sync with ThinkAd.
Once these requirements are met, proceed to the next step below. 👇
Which profile are you using to connect your Amazon Account?
Seller Account Connection Guide
When connecting an Amazon Seller account to ThinkAd, two distinct connections are required:
AAA (Amazon Advertising API):
This connection provides access to your advertising data, allowing ThinkAd to optimize campaigns by launching, managing, and refining your ad strategies.SP-API (Seller Partner API):
This connection provides access to your product data, including new ASINs, inventory levels, and other crucial product information needed to ensure your campaigns are in sync with your current listings.
Is this the first account that you connect to ThinkAd?
Vendor Account Connection Guide
When connecting an Amazon Vendor account to ThinkAd, you are required to establish a connection to:
AAA (Amazon Advertising API):
This provides access to your advertising data and allows ThinkAd to optimize campaigns by launching, managing, and refining your ad strategies.
🚨 Note: Connecting the account to the SP-API is not mandatory, but it is highly recommended. Doing so will grant access to Sales & Traffic Reporting and enable our team to troubleshoot any issues more efficiently.
Is this the first account that you connect to ThinkAd?
Article last updated September 2024. If you find this information to be out of date, please contact [email protected].